SEO – Secrets The High Priced Consultants Aren’t Telling You

One of the major things that has helped me with my t-shirt brand, Assault, since it’s inception in late February of last year was optimizing my site for Google and other search engines. I’ve worked as a SEO consultant and developer the past 7 or 8 years for various companies, and our list of clients contain some of the biggest names and brands in the world.

I’m not going to add to the gigantic list of of great SEO resources and basic SEO 101 strategies that you can easily find all over the web. Instead, I’m going to go over a few secrets that I have developed specifically for my online store, Assault Apparel, that will help those of you who are like me and don’t have any sort of money to use for marketing and PPC like some of the other t-shirt shops around town.

Think like a robot – Link Text, Title Text, Content Keywords, Landing Pages

A search engine spider uses a lot of information about your site to determine your search engine rankings. Using links with system text pertaining to your search term is a big factor. Using landing pages with specific keywords in your page title, as well as throughout the text in your actual page is another thing that gives you proper keyword density pertaining to the page titles.

Disable your sites’ stylesheet to get an idea of what a search engine is seeing when it comes to your page. The link text and text position on the site is very important. Be sure to have your links near the very top of the page, and to carve out your sites’ links by putting rel=”nofollow” on your anchor tags associated with pages you do not want spidered. This cuts down on the number of links on the page, thus giving you more weight on your pertinent links.

My links to the right all use the word t-shirts as well as link to my landing pages with the same keywords sprinkled throughout the content. I would say that about 2% of your pages content should contain your keywords. Anymore than 2% is overkill.

Read the rest of the article at How To Start A Clothing Company