Sponsoring Bands: The Secrets To Get Great Advertising For The Oost Of A Few Shirts

My name is Ryan Miller; I’m a 21 year old designer from West Palm Beach, Florida. I do freelance design work under the name Relentless Studio and run Carraway Clothing for a living.

In 2006, when I first started Carraway Clothing, I immediately started endorsing bands. Carraway endorses quite a few bands now, eighteen to be exact. From my experiences so far, it’s definitely an effective way to get a fair share of exposure; especially when you’re just starting out.

When starting any company, clothing or not, you’re going to want to spend your money very sparingly. Mainly because you don’t have any profit coming in just yet. Endorsing bands is a great way to get exposure for little or no money at all; minus the cost of the clothing that you’re giving away, of course. It sure beats the cost of advertising online or in magazines. Let the bands record label or management do the work for you. The bigger the band gets, the more exposure you get. Some companies will pay to have certain bands wear their apparel, but I’ve never done that. There’s plenty of bands out there that just enjoy getting some new clothes. From my past experiences being on the road, you’ll resort to wearing anything that doesn’t smell like sweat or cigarettes on tour; if it’s a shirt you actually like, well that’s just a plus.

Always get pictures of the band wearing your clothing. Post these pictures on your site. Fans love seeing bands wearing stuff they’re able to get their hands on. Get live shots, promotional pictures, stills of them wearing your clothing in a video they made; anything at all. The more pictures you have, the better. Make it seem like they wear nothing else besides your clothing. Think about someone you really look up to for a minute, whether they’re in a band or not. If you had the chance to wear what they’re wearing or wore in the past, wouldn’t you? When fans see a new clothing company that’s endorsing a band that they look up to, it will get them interested without a doubt. Getting them to check out your site is what you want. It’s all about traffic. When you have the combination of traffic and attractive designs, you are going to get sales.

Read the rest of the article at How To Start A Clothing Company