Sixteen Word Of Mouth Techniques To Increase Your Traffic

I just finished the book “Word of Mouth Marketing” by Andy Sernovitz and it was a great read. Here are a few bullet points to get you started on word of mouth advertising. I’m going to make a full post later on how companies like Johnny Cupcakes, Threadless, and Linty Fresh have used word of mouth to great success.

1. Look on the web for people talking about you.
2. Decide who will join those conversations. Start today.
3. Create a blog.
4. Make a new rule: Ask “Is this buzzworthy?” in every meeting.
5. Come up with one buzzworthy topic keep it simple.
6. Put something on your site that will remind them to talk to a friend.

Read the rest of the article at How To Start A Clothing Company